Most marketers are always thinking of how to build real connections with consumers in a world that is increasingly over-stimulated and disengaged. It’s become the marketers mission to humanise brands by designing authentic experiences that cut through the B.S and leave lasting impressions.

The value of creating Instagrammable moments has become higher than ever before, where fans are now turning into brand ambassadors promoting products and services not just on social media but through word of mouth.

Despite the obsession with sharing our lives on social media, more Australians in fact value ‘real life’ experiences over material possessions. According to a recent study by Eventbrite, 91% of Australian Millennials (aged 22 to 37) attended a live event over the past year, while the Gen X (aged 38 to 53) still sit at 72%.

So, here’s how it goes. In order to engage the generation that thrives off experiences you will need to ensure that your event is styled for social and allows consumers to be fully immersed in your brand through bespoke activities that are a first-time experience. These activities are unique, fun, engaging, and provide alternate ways to view your brand as opposed to seeing it on an advertisement. It also provides a sense of transparency with your brand and shows that your brand cares about the consumers overall experience.

While ‘experiential’ has been the buzz word in the marketing scene for some time, it has become crucial now more so than ever for brands to stop the hard selling of the past and start relating to their consumers to form meaningful relationships. I mean, what could possibly be better than promoting brand messages and allowing consumers to sample a product all at the one place?

Time to get planning and put your brand in the spotlight!